A Decade of Journey

We are proud to state that some 127 Alumni (63,8%), out of 199 registered students within 10 years, or 7 years since this unit was forced and able to survive independently. MM Communication introduced the Advisory Board, the distinguished PR gurus from Maryland University, Dr James Grunig, Dr Don W. Stacks from University of Miami, Dr Roger Hayes, senior counsellor of APCO Worldwide.

MM Communication was established by the Rector Decree No 243/USAKTI/VIII/2005 dated August 2nd, 2005. The rst student intake in September, some 9 young professionals were registered as pioneering students. For the first two years, MM Communication was administered under the Trisakti International Business School.

The establishment of MM Communication received questioning remark from some parties due to the unique curriculum that combines Management and Communication/Public Relations. It was a real challenge to introduce a new program to the candidates, regardless the brand name of the University.

To support the academic activities, MM Communication is in collaboration with EGA briefings, a private venture, established in 2001 – to organize a public relations educational campaign, Public Relations Week Indonesia. PR Week Indonesia is blend of academic discourse and professional practice synergizing the potential of campuses, professional organizations and practitioners in Communication/ Public Relations, Marketing, Human Resource, Finance, Media, and Advertising – the related industries.

International speakers were also invited. Within the last ten years (2005-2014) Public Relations Week Indonesia has been consistently organized to update knowledge, current trends, challenges and opportunities for professionals, academia and students.

These are the themes of PR Week Indonesia

  • 2005 – Building Reputation through Corporate Social Responsibility
  • 2006 – Strive for Excellence in Communication
  • 2007 – The Changing Landscape of Corporate Communication
  • 2008 – Turning Cost Into Investment through Strategic Corporate Citizenship
    and Responsible Corporation
  • 2009 – Surfing Professionalism, Credibility and Accountability
  • 2010 – Positioning Public Relations in Corporate Strategy
  • 2011 – Public Relations is on the Move to Drive Social Change
  • 2012 – Empowering Public Relations: Advancing the Professionals and the Profession
  • 2013 – Securing Reputation through Strategic Communication,
    Risk, Issue and Crisis Management
  • 2014 – Advancing Asia’s Agenda in Global Market Era

In less than two years in operation, in April 2007, MM Communication, a new venture was decided to discontinue due to the insuf cient number of students to cover its operating costs independently. It was a real nightmare, but then turned to be the turning point for being nancially independent.

No Pain, No Gain.
Thanks to the great enthusiasm and idealism from the teaching staff, particularly the non- Trisakti staff, geared with personal networks to the communication world around the globe, MM Communication introduced the Advisory Board, the distinguished PR gurus from Maryland University, Dr James Grunig, Dr Don W. Stacks from University of Miami. Dr Roger Hayes, senior counsellor of APCO Worldwide. Locally, the nancial assistance for supporting activities outside campus came from Mr. Chadd McLisky (Indo Pacific Reputation Management), PT Freeport Indonesia, Exxon Mobil Indonesia, PT Indofood Sukses Makmur, Bank Indonesia to name a few.

In November 2008, the first three Alumni were released: Yusriyanti ( Batch 1), Haililah Tri Gandhiwati and Suryaning Hayati (Batch 2). The second graduation in 2009 was awarded to 7 Alumni, in 2010 and 2011 there were 10 graduates annually. The record of alumni broke in 2012 by having 37 graduates, followed by 23 in 2013, then 21 graduated in 2014 and recently in March 2015, there were 16 graduates.

We are proud to state that some 127 Alumni (63,8%), out of 199 registered students within 10 years, or 7 years since this unit was forced and able to survive independently.

Students’ Profile
The student population of 199 come from various disciplines. One third (32,6%) are graduates from the Faculty of Social Science, 28,2% graduated from the Faculty of Economics, while 28,2% from the Faculty of Communication and the remaining 14,6 % students graduated from the Faculty of Science and Technology.

Majority of students (82,4%) nished their undergraduate studies in private universities, some 18,6% were graduates from Trisakti University.

Almost half (46,7%) of students are under 30 years old, 35,7% under 40 years, and 17.6% of students ranging between 41-50 years old. More than half (55,7%) are female, and male 44,3%. MM Communication students reside in Jakarta 56,8% and 43,2% live in neighboring cities: Bogor, Depok, Tanggerang and Bekasi.

Global Reach, Regional Leadership
MM Communication in collaboration with EGA briefings has been successfully organized Public Relations Week Indonesia, a decade educational campaign, and introduced the International Public Relations Summit (IPRS), a premier public relations conference in Asian region. IPRS was first held in 2012 in Bali, then last year in 2014 in Yogyakarta and the third in 2016 we will be returning to Bali.

Having extensive academic and professional networks, MM Communication has privileged in creating wider national and international links for the development of public relations both as a science and professional practice.

The Trisakti MM Communication strives to become a centre of excellence in public relations education in South East Asia by reinforcing strategic thinking in managerial worldview. This program shall be the national’s most relevant, resourceful, in uential, management based education for communications executives in strategic and managerial level to face national and international challenges.

In the near future, MM Communication will collaborate with international professional organizations and world recognised universities to set up professional certi cation that will add academic and professional standard of performance required for our Alumni to work in national and international companies in this borderless world.