The Journey

Highlight of the Establishment of MM COMMUNICATION

The induction of communication practice at Trisakti University emerged as early in 1990s in the era of Dr. Mulyatno Sindhudarmoko, the Rector of the University (1990-1994).

In 1992, the Head of Public Relations Unit, Elizabeth Goenawan Ananto, proposed to attend an international conference, held by the International Public Relations Association (IPRA) in Beijing. Having been inspired by a global recognition campaign, she introduced a communication campaign, Clean Up the World, under the patronage of the United Nations Environmental Program (UNEP), to the Trisakti University.

In 1999, Dr. Alain Modoux, the Former President of IPRA, the Director Freedom of Expression and Democracy UNESCO was invited to the university for a two-day seminar “Establishing Reputation through Strategic Public Relations”. The seminar was officially opened by Rector, Prof. Dr. Thoby Mutis, and His Excellency Prof. Dr. Yuwono Sudarsono, the minister of Education and Culture addressed the keynote.

In 2002, IPRA President Carolyn Fazio was invited for a national seminar attended by 130 participants. Then in 2003, a book “Public Relations in Asia: An Anthology”, edited by Dr. Krisnamurthy Sriramesh, was launched in Jakarta. Four of ten Asian writers, were invited to highlight the book.

Finally, in August 2004, Dr. James Grunig, the PR guru from the Maryland University, USA was invited to address an Executive Luncheon in Jakarta Hilton Hotel. Mid and senior level managers from national and multi-national companies operating in Indonesia attended the session.
At the beginning 1st June 2005, the embryo of MM Communication settled down its own Secretariat in Trisakti Mega Kuningan campus ever since.

The Trisakti MM Communication strives to become a centre of excellence in public relations education in South East Asia by reinforcing strategic thinking in managerial worldview. This program shall be the national’s most relevant, resourceful, influential, management based education for communications executives in strategic and managerial level to face national and international challenges.